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1：5の法則 | 売れるネットショップの教科書
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初心者でもわかるネットショップ用語
  • 2018年2月13日

LTVとは（Life Time Value）顧客生涯価値｜ECサイト用語集

LTVとは【Life Time Value】 顧客生涯価値とも呼ばれる。一人の顧客が、ある商品・企業サービスに対して、利用を継続している間にどれだけの利益を生み出すかという長期的な指標のこと。 店舗のリピート性・収益性を表す指標として用いられることが […]